What is semiotics? It refers to the study of signs: meaning all the visual and sense information that surrounds us. Semiotics is what helps us make sense of all we see in terms of meaning and form and culture. How can we take an academic term and bring it into the design process?
I gave the following assignment to my Winter Quarter Semiotics class at The Portfolio Center after I assigned each student one of Paul Thomas Anderson’s films to watch and study:
Drawing from Anderson’s films, create a poster that stands as a new sign for an existing film.