After a short hiatus, Stunning Proof is back with more writing about design, typography,teaching and storytelling. Today’s post looks at a new visual identity for an old favorite, The Metropolitan Museum of Art.
(or a very incomplete reaction to a new visual identity system)
New logotype for the Metropolitan Museum of Art by Wolff Olins alongside the older identity mark.
Perhaps most interesting is that it is a topic of conversation at all: I’m talking about last week’s incomplete reveal of a new visual branding system for the Metropolitan Museum of Art. The system, designed by the New York office of Wolff Olins, is part of a two-year project with the Met to rethink the museum’s approach to the public. The new system was supposed to have been announced on March 1 — with the press preview of the Met Breuer in the former Whitney Museum building on Madison Avenue — but the logotype was inadvertently revealed as it leaked out on the museum’s posters and mailings.
Soon the image of the new logo along with immediate criticism began to leak out on…
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